https://builtforthisinc.com/blogs/news/the-stocks-were-talking-about-this-week 2026-03-04T14:53:51-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_for_This_Toronto_Podcast_Canadian_Stocks_Field_Notes_1ca8fc30-33e7-4bb6-9df4-4e2435d84dad.jpg?v=1772654031 Stocks we're talking about this week https://builtforthisinc.com/blogs/news/food-fantasy-where-to-girlies-are-dessert-ing-this-weekend 2026-03-06T16:19:33-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_for_This_Toronto_Podcast_Toronto_Eats.jpg?v=1772831973 Happy endings: Where TO girlies are dessert-ing https://builtforthisinc.com/blogs/news/odd-cookie 2026-03-11T11:01:04-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_for_This_Toronto_Podcast_Odd_Cookie.png?v=1773241264 Odd how we like it https://builtforthisinc.com/blogs/news/burnout-as-a-performance-metric 2026-03-09T11:30:48-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_for_This_Toronto_Podcast_Burnout_d40b2c7c-2750-4c86-8c84-3fbb32f5e82f.jpg?v=1773070248 Burnout as a performance metric? https://builtforthisinc.com/blogs/proof/she-wears-the-panties 2026-03-10T10:05:08-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_Jessica_Green_Talia_Bronfman_Joanna_Griffiths_Proof_Card.png?v=1773151508 Joanna Griffiths wears the panties https://builtforthisinc.com/blogs/proof/whos-that-girl 2026-03-05T10:16:18-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_Jessica_Green_Talia_Bronfman_Katherine_Homuth_Proof_Card.png?v=1772723778 Katherine Homuth: RIP the playbook https://builtforthisinc.com/blogs/proof/not-a-niche-problem-a-design-failure 2026-02-21T19:36:05-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_Jessica_Green_Talia_Bronfman_Denise_Woodard_Proof_Card.png?v=1771720565 Denise Woodard fixed a CPG design flaw https://builtforthisinc.com/blogs/proof/kristen-gale-the-founder-who-systemized-beauty 2026-02-21T19:36:47-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_Jessica_Green_Talia_Bronfman_Kristen_Gale_Proof_Card.png?v=1771720607 Kristen Gale: The creator who systemized beauty https://builtforthisinc.com/blogs/proof/kathy-cheng-rebuilt-domestic-manufacturing-as-a-competitive-advantage 2026-02-21T19:34:28-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_Jessica_Green_Talia_Bronfman_Kathy_Cheng_Proof_Card.png?v=1771720468 Kathy Cheng rebuilt domestic manufacturing as a competitive advantage https://builtforthisinc.com/blogs/proof/jess-lasko-built-infrastructure-for-women-who-dont-get-a-break 2026-02-21T19:37:32-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_Jessica_Green_Talia_Bronfman_Jessica_Snow_Proof_Card.png?v=1771720652 Jessica Snow built infrastructure for women who don't get a break https://builtforthisinc.com/blogs/proof/naama-blonder-decodes-urban-density 2026-02-21T19:37:08-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_Jessica_Green_Talia_Bronfman_Naama_Blonder_Proof_Card.png?v=1771720628 Naama Blonder decodes urban density https://builtforthisinc.com/blogs/news/mcdonald-s-2026-valentine-s-play-nuggets-caviar-chaos 2026-02-09T15:00:48-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_McDonalds_Caviar_7ce67fe9-87bd-4bab-836b-8b101a4e6ef6.jpg?v=1770667248 McDonald’s 2026 Valentine’s play: nuggets, caviar, chaos https://builtforthisinc.com/blogs/news/to-s-scandi-style-play-cafes-for-cool-moms-and-babies 2026-02-14T09:51:21-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/628051758_18451405354098585_9133336598950016802_n.jpg?v=1771080681 TO’s Scandi-style play cafes for cool moms (and babies) https://builtforthisinc.com/blogs/news/abercrombie-nyse-anf-just-nailed-lifecycle-economics-with-the-launch-of-0-5t 2026-02-12T12:10:18-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_Abercrombie_copy_3047a961-264e-4c3d-93d8-d1819585ba26.jpg?v=1770916218 Abercrombie (NYSE: ANF) just nailed lifecycle economics with the launch of 0-5T https://builtforthisinc.com/blogs/news/5-valentine-s-day-gifts-that-feel-considered-not-convenient 2026-02-13T19:52:34-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_0707.jpg?v=1771030354 5 Valentine’s Day gifts that feel considered, not convenient https://builtforthisinc.com/blogs/news/aritzia-is-playing-the-long-game 2026-03-04T14:57:05-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_Aritzia_Fred_Segal_Web.png?v=1772654225 Aritzia plays the long game with Fred Segal acquisition https://builtforthisinc.com/blogs/proof/capital-before-campaigns-aritzias-jennifer-wong-era 2026-02-21T18:27:01-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_Jennifer_Wong_Aritzia_Proof.png?v=1771716421 Capital before campaigns: Aritzia's Jennifer Wong era https://builtforthisinc.com/blogs/news/the-capital-case-for-waterless-beauty 2026-02-22T14:35:55-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Culture_Capital_Lixr_Beauty_Susanne_Langmuir.png?v=1771788955 The capital case for waterless beauty https://builtforthisinc.com/blogs/news/why-matrescence-belongs-in-the-dictionary-and-the-boardroom 2026-02-24T09:35:08-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_Matrescence_Peanut_app.jpg?v=1771943708 Why Matrescence belongs in the dictionary — and the boardroom https://builtforthisinc.com/blogs/news/top-spots-the-girlies-are-going-for-cocktails-no-club-energy 2026-03-03T15:21:18-05:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_for_This_Toronto_Jessica_Green_Talia_Bronfman_blog_53a0752a-661b-4393-822c-cb998c9b582b.jpg?v=1772569278 Top spots the TO girlies are going for cocktails (no club energy) https://builtforthisinc.com/blogs/news/top-spas-wellness-spots-in-to-for-nervous-system-reset 2026-03-16T10:47:06-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_for_This_best_spas_in_toronto_for_women_6dc76ffe-cb48-42be-b100-6813860edcda.jpg?v=1773672426 Top spas/wellness spots in TO for nervous system reset https://builtforthisinc.com/blogs/news/youre-not-going-crazy-youre-underserved 2026-03-30T15:55:29-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_Perimenopause_Cara_Flamer_51f0ed4f-daad-4e9f-ba98-9aa5c5b6e3d4.jpg?v=1774900529 Welcome to perimenopause — you're not going crazy (you're underserved) https://builtforthisinc.com/blogs/proof/5-canadian-women-building-smarter-solutions-to-systems-under-strain 2026-04-06T10:33:38-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_5_Canadian_Women_Building_Solutions.png?v=1775486018 5 Canadian women building smarter solutions to systems under strain https://builtforthisinc.com/blogs/news/the-top-restaurants-toronto-girls-gatekeep-but-were-sharing-anyway 2026-03-29T13:33:09-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Untitled_e732e767-7781-4e8e-b8ed-282c47e2c894.jpg?v=1774805589 The Date Spots Toronto Girls Gatekeep (But We're Sharing Anyway) https://builtforthisinc.com/blogs/news/two-economies-one-worker-the-reality-of-women-s-labour 2026-04-10T09:21:24-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/built_for_this_optingout_fa2537ee-6a51-4943-9cf3-4473002cf20e.jpg?v=1775827284 We keep saying women are “opting out.” The data says otherwise https://builtforthisinc.com/blogs/news/canadian-women-don-t-get-funded-they-build-anyway 2026-04-14T11:27:56-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/mom_f0e97701-36cb-4b35-b166-2f6e0950858a.jpg?v=1776180476 Canadian women don’t get funded. They build anyway. https://builtforthisinc.com/blogs/news/we-say-working-moms-we-don-t-say-working-dads 2026-04-20T23:43:33-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/built_for_this_workingmoms_5_3ca9918b-41d2-4f85-aead-8e1e9ca92dd2.jpg?v=1776743013 We say “working moms”... we don’t say “working dads” https://builtforthisinc.com/blogs/news/women-are-about-to-control-the-money-the-system-isn-t-ready 2026-05-04T19:12:41-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_4451_8f8d9a3d-7fcf-4160-b437-f09d38d4dc48.jpg?v=1777936361 Women are about to control the money. The system isn’t ready. https://builtforthisinc.com/blogs/news/the-45-of-women-will-be-single-narrative-is-missing-the-point 2026-05-07T12:22:16-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_for_This_Toronto_45_of_women_will_be_single_4b3ce799-f4f7-4ff8-babe-af28e6c5e5de.png?v=1778170936 The “45% of women will be single” narrative is missing the point https://builtforthisinc.com/blogs/news/women-led-conferences-in-canada-where-networking-actually-works 2026-04-17T16:49:05-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_4413_c4f2c69b-91e3-4e53-83bd-f741e337144d.jpg?v=1776458945 Some women pay $1,200 to network. Is it worth it? https://builtforthisinc.com/blogs/news/all-female-rock-group-the-beaches-played-coachella-most-people-didn-t-see-it 2026-04-16T14:25:11-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_4480_0cda5a3b-eed2-42c7-9399-956401b42c51.jpg?v=1776363911 Coachella is no longer about music. It’s brand theatre. https://builtforthisinc.com/blogs/news/pov-youre-a-woman-with-limited-nights-out-these-are-the-top-5-spots-to-actually-spend-on 2026-05-07T12:22:31-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_4559_29be69f7-7e86-4774-8f2b-49f5f08d3a01.jpg?v=1778170951 POV: You're a woman with limited nights out — these are the top 5 spots to actually spend on https://builtforthisinc.com/blogs/news/the-canadian-f1-boom-is-female-so-why-is-the-sport-still-male-1 2026-04-28T11:01:48-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_4589_b530984c-989c-4570-a76b-68980fe92b5b.jpg?v=1777388508 The Canadian F1 boom is female. So why is the sport still male? https://builtforthisinc.com/blogs/proof/jackie-prince-didn-t-ask-you-to-recycle-better-she-redesigned-the-container 2026-04-26T19:44:01-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_Jackie_Prince_Guests_on_Earth.png?v=1777247041 Jackie Prince & the rebrand of cleaning: from utility to wellness https://builtforthisinc.com/blogs/proof/top-10-canadian-women-led-brands-were-obsessed-with-right-now-your-cart-deserves-the-upgrade 2026-05-07T13:39:34-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_For_This_Toronto_Jessica_Green_and_Talia_Bronfman_b84a7c1b-44b3-4cc2-a1b8-5c526ea73d6a.png?v=1778175574 Canadian women built these: the top 10 Mother's Day edit https://builtforthisinc.com/blogs/news/wellness-isnt-another-job-its-the-system-under-the-job 2026-05-06T18:34:14-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/DBA8CDA0-3D33-43D1-BDDD-44F6F5B8839F_L0_001-2026-05-06_5_50_01_PM.png?v=1778106854 The things that were supposed to help women recover became more things to perform https://builtforthisinc.com/blogs/proof/samantha-diamond-put-fertility-care-on-both-sides-of-the-bed 2026-05-14T19:38:17-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Copy_of_Template_Proof_-_Proof_Image_Card_6052ef7c-cc3d-4d7b-8896-24063b38b5c1.png?v=1778801897 Samantha Diamond put fertility care on both sides of the bed https://builtforthisinc.com/blogs/news/the-gta-cooking-classes-women-are-booking-instead-of-brunch 2026-05-22T08:46:20-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_2939_e0e27f81-6b87-4ec0-b122-12367c214f06.jpg?v=1779453980 The GTA cooking classes women are booking instead of brunch. https://builtforthisinc.com/blogs/news/why-gen-z-and-millennials-are-drinking-less-and-what-it-means-for-the-liquor-industry 2026-05-27T08:49:58-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_4932_f3109862-e935-4297-a67d-368bf16a0a34.jpg?v=1779886198 Why Gen Z and Millennial women are drinking less — and what it means for the liquor industry https://builtforthisinc.com/blogs/proof/carly-burnett-made-the-sandal-you-forget-youre-wearing 2026-05-22T12:55:03-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Proof_Image_Card_587dec46-75e6-49d8-ad0c-2c4e73058ae5.png?v=1779468903 Carly Burnett made the sandal you forget you're wearing https://builtforthisinc.com/blogs/news/before-influencers-there-was-martha-stewart 2026-06-01T13:50:59-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Built_for_This_Martha_Stewart_Snoop_Dogg.jpg?v=1780336259 Before influencers, there was Martha Stewart https://builtforthisinc.com/blogs/proof/lezlie-karls-proved-unfiltered-isnt-a-liability 2026-06-01T16:01:25-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Proof_Image_Card_4e7cd8db-da0b-47a9-8f33-9ab0fe1b139b.png?v=1780344085 Lezlie Karls made the mess the marketing https://builtforthisinc.com/blogs/news/orbes-says-a-massive-shift-in-women-s-wealth-is-underway-are-canadian-women-ready-for-it 2026-06-05T22:34:00-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_5043_11cd563e-d4d0-4ea4-9fcb-a024a04f292e.jpg?v=1780713240 Women are about to control more money than ever before. Will they control more power? https://builtforthisinc.com/blogs/proof/jenn-harper 2026-06-11T14:46:23-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Jenn_Harper_Proof_-_Proof_Image_Card.png?v=1781203583 Jenn Harper said no to the Dragons then built her way onto Sephora's shelves https://builtforthisinc.com/blogs/news/beck-taxi 2026-06-12T15:41:58-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_3967_580ce654-dee9-4ba9-ab9b-dc5778ff205f.jpg?v=1781293318 Uber came for Toronto, but Beck Taxi's Gail Beck-Souter and Kristine Hubbard are still running the meter https://builtforthisinc.com/blogs/proof/marnie-rabinovitch-quit-two-pensioned-jobs-during-two-recessions-to-solve-a-problem-nobody-wanted-to-talk-about 2026-06-16T11:16:57-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Proof_Image_Card_e407cbf1-fa32-4045-b131-3b40ce0ac893.png?v=1781623017 Marnie Rabinovitch quit two pensioned jobs during two recessions to solve a problem nobody wanted to talk about https://builtforthisinc.com/blogs/proof/tara-bosch-sold-smartsweets-for-360m-now-shes-handing-her-whole-team-the-cap-table 2026-06-22T19:46:04-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Proof_Image_Card_2a612742-bf0f-4032-9da8-2620c4534262.png?v=1782171964 Tara Bosch sold SmartSweets for $360M. Now She's handing her whole team the cap table https://builtforthisinc.com/blogs/news/5-female-founded-toronto-experiences-to-book-with-your-besties 2026-06-24T08:27:47-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_4699_ccaf6798-20a3-4bb5-94c5-033b16bad201.jpg?v=1782304067 5 girl-coded Toronto experiences to book with your besties https://builtforthisinc.com/blogs/proof/from-trying-to-postpartum-7-canadian-brands-making-every-stage-less-lonely 2026-08-14T15:12:19-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Proof_Image_Card-2.png?v=1786734739 From trying to postpartum: 7 Canadian women-led brands optimizing each stage https://builtforthisinc.com/blogs/news/the-matilda-effect-the-invisible-tax-women-s-still-pay-for-success 2026-08-11T16:13:08-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_5122_5486272a-8d07-41de-a857-bff5dbd14bc8.jpg?v=1786479188 The Matilda effect: when brilliant women disappear from the record. https://builtforthisinc.com/blogs/news/canadian-women-are-quietly-changing-the-economy 2026-08-07T11:33:14-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_5235_55f9ec6d-2a12-4956-b87c-bfb961438377.jpg?v=1786116794 Canadian Women are quietly changing the economy https://builtforthisinc.com/blogs/news/the-woman-behind-ontarios-most-controversial-deal 2026-08-07T11:33:43-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_5522_7fbeea6d-3a1b-4601-9960-4293bf4e2080.jpg?v=1786116823 The woman behind Ontario's most controversial deal https://builtforthisinc.com/blogs/news/top-5-women-owned-clothing-boutiques-in-toronto 2026-07-30T08:57:48-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_5625_df0cea52-1eca-44ae-b4ee-1c3d4faf002f.jpg?v=1785416268 Top 5 women-owned clothing boutiques in Toronto https://builtforthisinc.com/blogs/proof/gina-livy-lost-the-van-then-she-rebuilt-through-trust 2026-08-11T16:12:14-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Proof_Image_Card_e825c071-1531-40ac-8576-f3b5e58d4a8e.png?v=1786479134 Gina Livy sold a fitness model for a decade. It didn't work on her either. https://builtforthisinc.com/blogs/news/mexico-city-in-five-days-a-culture-and-capital-itinerary-for-the-whole-family 2026-08-12T19:30:52-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/IMG_6661_945b4931-39e2-4ae3-92a4-1b7555550b00.jpg?v=1786577452 Mexico City in five days: an itinerary for the whole family https://builtforthisinc.com/blogs/news/shay-mitchell-built-a-210-million-luggage-brand-here-s-what-we-can-learn-from-it 2026-08-21T13:31:57-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Shay_BEIS_jpg.webp?v=1787333517 Shay Mitchell built a $210 million luggage brand. Here’s what we can learn from it. https://builtforthisinc.com/blogs/proof/a-new-canadian-sports-era-ten-canadian-women-shaping-the-game-in-sports 2026-08-31T15:05:38-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Proof_Image_Card-3.png?v=1788203138 A new Canadian sports era. Ten Canadian women shaping the game in sports. https://builtforthisinc.com/blogs/proof/the-nurse-family-three-women-two-sports-one-family-blueprint 2026-09-14T12:39:52-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Proof_Image_Card-4_a4ea8ec9-1f65-4cb1-b6e9-bc6aca354443.png?v=1789403992 The Nurses. Three women. One bloodline. https://builtforthisinc.com/blogs/proof/the-women-building-the-next-era-of-canadian-sport-part-2 2026-09-25T18:40:00-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Women_in_Sports_Part_2_-_Proof_Image_Card_a493edf2-a1da-4145-bb83-0d06a23bec79.png?v=1790376000 The women building the next era of Canadian sport: part 2 https://builtforthisinc.com/blogs/news/dear-bft-when-infinity-ends 2026-09-29T12:53:12-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/51f5ee0a7eefbd1a326467838be401b4_24dce24e-bffa-450e-81b6-bfc763eab4d0.jpg?v=1790700792 Dear BFT: When infinity ends https://builtforthisinc.com/blogs/proof/twelve-canadian-women-making-mental-health-care-smarter-kinder-and-easier-to-reach 2026-10-07T17:51:54-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Proof_Image_Card-5.png?v=1791403522 Twelve Canadian women making mental health care smarter, kinder, and easier to reach https://builtforthisinc.com/blogs/proof/a-new-era-of-motherhood-canadian-brands-making-motherhood-a-little-easier 2026-10-24T14:56:01-04:00 weekly https://cdn.shopify.com/s/files/1/0978/1071/0806/articles/Proof_Image_Card_0c67702d-e00b-44a7-ae31-95ebc0a5439a.png?v=1792868161 A new era of motherhood: Canadian women turning everyday parenting challenges into businesses.