Proof

Proof is where women’s ideas meet execution. Real companies, real infrastructure, and the decisions that made the difference. Built on systems, not sentiment, this is where outcomes speak for themselves.
Capital before campaigns: Aritzia's Jennifer Wong era
Capital before campaigns: Aritzia's Jennifer Wong era
Before Aritzia's Vancouver native CEO Jennifer Wong’s operational influence became dominant, Aritzia faced a familiar risk: beloved product, loyal customer, limited U.S. penetration, and underbuilt infrastructure for true scale. Read more...
Joanna Griffiths wears the panties
Joanna Griffiths wears the panties
Griffiths treated women’s bodies as a product requirement, not a problem to minimize. She built infrastructure where there was neglect. She scaled function until it became expectation. Read more...
Denise Woodard fixed a CPG design flaw
Denise Woodard fixed a CPG design flaw
As the founder & CEO of Partake Foods, Denise Woodard didn’t just launch a better cookie. She redefined and redesigned what inclusive food could look like, taste like, and scale... Read more...
Kathy Cheng rebuilt domestic manufacturing as a competitive advantage
Kathy Cheng rebuilt domestic manufacturing as a competitive advantage
Cheng operates vertically integrated manufacturing in Canada, supplying thousands of brands globally, from startups to enterprise clients. Read more...
Jessica Snow built infrastructure for women who don't get a break
Jessica Snow built infrastructure for women who don't get a break
BeUninterrupted codifies support as infrastructure: vetted professional referrals, a member community, online programming, summits, speaker series, and curated expert content. It treats interruption not as a hazard, but as a predictable... Read more...
Katherine Homuth: RIP the playbook
Katherine Homuth: RIP the playbook
It’s a category designed around disposability, thin margins, and the quiet assumption that women will tolerate it. This founder assumed infrastructure was worth funding. She assumed she’d have to build... Read more...
Kristen Gale: The creator who systemized beauty
Kristen Gale: The creator who systemized beauty
Gale has grown her brand to 30+ locations across Canada and the US, with consistent EBITDA-positive stores in a category notorious for margin volatility. Read more...
Naama Blonder decodes urban density
Naama Blonder decodes urban density
As Canada, the U.S., and other markets grapple with persistent housing shortages, Smart Density helps cities, developers, and governments turn housing policy into measurable, investable decisions. Read more...

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Tara Bosch sold SmartSweets for $360M. Now She's handing her whole team the cap table

Tara Bosch sold SmartSweets for $360M. Now She's handing her whole team the cap table

Tara Bosch sold SmartSweets for approximately $360 million. Instead of retiring, she assembled an all-women team of operators from e.l.f. Beauty, Liquid Death, Khloud, UNREAL, and DoorDash to build Snackish....