How it started
Built For This wasn't born from vibes. It was built from proximity to power. We’ve worked inside global advertising networks, private equity platforms, publishing institutions, real estate systems, crisis rooms, and boardrooms. We understand how narrative shapes valuation. How brand compounds over time. How capital actually moves.
BFT began as a convenient excuse to get in rooms with women we admire — founders, mothers, creators, operators — and ask the questions people usually skip.
We’re interested in the unglamorous middle: how ideas turn into products, how businesses really grow, and what it takes to build something that doesn’t fall apart after the hype cycle.
Talia Bronfman
Talia is a globally trained brand builder operating at the intersection of capital, communications, and growth.
She began her career inside multinational advertising networks including Dentsu Aegis Network and WPP, leading integrated campaigns across North America and Asia. Her work spanned Beijing, South Korea, and Japan, shaping brands across retail, consumer packaged goods, travel, and real estate. Early mandates included major children’s CPG launches such as Children's Motrin, where precision communications and reputation stewardship were non-negotiable.
She later brought that global experience into the private equity and real estate sectors, co-leading the rebrand of a major Canadian firm ahead of its $3.5B acquisition by Blackstone, and subsequently leading the brand refresh of one of Canada’s largest private equity real estate platforms.
A recipient of the Top Women in Real Estate award from Connect CRE, Talia is recognized for understanding how brand and capital compound.
Her philosophy is simple: if you don’t write your story, someone else will. Communications strategy — including crisis — is leadership.
She is an active angel investor backing high-growth brands and continues to evaluate opportunities across real estate, consumer, and alternative investments. Talia is a member of the Canadian Marketing Association, and is a Founding Chair of the YYZ to TLV Fundraising Committee.
She does not identify as a “true feminist.” She simply really likes women — and believes they deserve better rooms.
Loves: dogs (all of them), a second-stomach dessert strategy, long-haul travel itineraries planned entirely around restaurant reservations, dance classes, and Labubus — because ugly-cute is a design philosophy.
Jessica Green
Jess is a Toronto-based entrepreneur and brand strategist whose work moves between publishing, communications, and multifamily real estate. She began her career in Canadian lifestyle media, holding editorial roles at ELLE Canada and contributing to the launches of MORE and Zoomer magazines.
Jess is known for obsessively examining what becomes possible when women question, reshape, and rebuild. Built For This reflects her belief that burnout is not a metric of success, and that better outcomes come from better structures, not louder hustle.
She translates cultural insight into operational strategy, shaping positioning decisions that influence revenue, partnerships, and long-term brand equity. Her work spans marketing, public relations, and crisis strategy, including consulting for Toronto-based apparel manufacturer WS & Company on brand positioning and communications for apparel produced for retailers such as Holt Renfrew, HBC, Coach, Champion and Roots.
Raised inside a multi-generational family real estate business, Jess developed early fluency in large-scale operations, complex ownership structures, and leadership within legacy systems. She is also an active investor in consumer technology and logistics-enabled platforms, including TrackStreet and Hopper.
Loves: half-marathons she swears she’s not competitive about, pickleball, performing in off-off-off-Broadway musicals, and houseplants to the point that her home is less “open concept” and more “urban greenhouse.” If it requires watering, rehearsing, or endurance, she’s in.